Video Marketing: Camera Shy? Here Are Ways to Work Around that
Remember when social media first hit the scene? Online marketers didn’t quite know what to do with this new venue, but they knew they had to do something. It’s the same with video marketing. It’s been...
View ArticleHow to Get More Testimonials to Attract New Customers
User testimonials can make a real difference in your bottom line. Shoppers today look for social proof and user ratings when browsing for products to purchase. If your brand has a good online...
View ArticleChecklist for Prepping Your Online Reputation for 2017
Companies no longer have the luxury of controlling the perception of their brands. At least, not without a solid online reputation management strategy. The internet has become the top resource...
View ArticleBrand Crisis: Is Social Media Better than PR?
It’s every brand’s worst nightmare – getting into a showdown with consumers that tarnishes your squeaky clean image. All of the hard work you’ve put into building up a strong name for your business...
View ArticleIf SEO is Organic Food, PPC is Processed Food
Analogies seem like the best way to go when trying to explain complex ideas to a beginner, especially when it comes to SEO. There’s a lot of confusion about what works and what doesn’t, and what most...
View ArticleGift or Curse: How the Internet is Changing Commerce
The internet is a double-edged sword in the business world. Those who use it find unique ways to grow their business, while those who ignore it sometimes pay the ultimate price. Being a...
View ArticleEntrepreneurs: Must Know About Social Media Marketing
If you want your small business to prosper, you need to implement digital marketing. And if you want your digital marketing to succeed, you need to incorporate the right tools. Social media is one of...
View ArticleHow Data Driven Marketing Helps Predict Buyer Behavior
Marketing has always been a complex field of business to operate in. The advent of the Internet has made the job of marketers even more peculiar – in some cases this is a good thing. The World Wide Web...
View ArticleBuild Your Brand with Influencer Marketing
Influencers help make the world go round – at least that’s the way it is in the marketing realm. As a brand, it’s important to spread word about your business any way you can. The problem with most...
View ArticleWinning Over Customers Using Story-Telling
People love stories – it’s why brands like Apple and Dollar Shave Club have had major success with the public. The great thing about storytelling is that you don’t need millions of dollars to use it....
View Article3 Ways to Boost Your Lead Generation Efforts
You’ve jump-started your small business, but leads are getting slower and colder by the day. What can you do to revive your lead generation? You’ve likely exhausted all efforts, such as mailing out...
View ArticleHow to Create a Winning Social Media Marketing Strategy?
What is the key component in any successful Internet marketing strategy? Is it the search engine optimization? Is it online video marketing? Or is it online reputation management? If you ask reputable...
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